We started the Business Design Gallery in 2008 to demonstrate the scope of West Michigan designers. Over 100 projects were submitted, from Graphic Design to Architecture and Fashion. However, we realized that it fell short in telling the full design story and demonstrating the economic impact of design.
We have since created 2 case study videos that truly connect the design process to economic success, and we planning more. In addition to the videos we would also like to put out a call for written case studies. Our goal is to provide insight into the design process and evidence of its success for both designers and non-designers alike.